Created by CrossFit Athlete, Katrin Davidsdottir: "When I look down and see this band during a tough training session, it reminds me of all the reasons why it's worth pushing to my limit. Whenever I put on a bracelet, I tell myself my “why” & my goals. My first ever bracelet I put on was a bright yellow one, I wanted to make it to the CrossFit Games & this was going to be my reminder every . single . day. I never took it off and I always glanced at it during my training sessions. I ended up making the Games. Since then, my goals and my "why" have of course changed, but I ALWAYS have on a bracelet to keep me pursuing MY BEST SELF!!"